Hello, we are Electimuss London. Our mission is to create daring and opulent scents, for lovers of fragrances who seek and appreciate the best in quality, creativity and individuality.

We’re inspired by Ancient Rome and the Romans’ obsession for perfume. Their epic stories echo through the very foundations of our modern way of life.

Scent was woven into the rich tapestry of everyday life in Ancient Rome. Fountains were scented with rose water and perfume was part of cleansing rituals, celebrations, feasts, seduction and worship. The Romans helped create a fragrance legacy which has shaped the way that we use and think about scent today. Their colourful tales and rituals provide the inspiration for all our fragrances.

The Romans were the original perfume connoisseurs on a constant quest for the finest things in life. They collected perfume oils and ingredients from across the Empire, following the Silk Road from West to East. We share that obsession and are passionate about striving for the highest quality compositions produced by world-class perfumers.

Electimuss means “to choose the best” in Latin and that ethos is at the heart of our brand. Exquisite oils and resins in our fragrances are rare and precious and blended with meticulous attention paid to every note and detail.

We care passionately about quality. All of our fragrances are 25% or 30% Pure Parfum / Extrait and our blends are unashamedly decadent and daring.

We take the same care in our presentation. Our perfumes are presented in beautifully crafted bottles with heavy carved glass and metal carved caps and capes which echo Roman architecture and symbolism; and our atomisers are carefully designed to deliver just the right amount of perfume with every spray.

We love to create intense and indulgent fragrances with potent combinations which make for powerful, long lasting perfumes with unbeatable projection and longevity. This ensures a spray goes a long way and that you get the most out of your perfume.

We work with some of the world’s most talented perfumers. Our collection boasts fragrances by Julien Rasquinet, Christian Provenzano, Kevin Mathys, John Stephens, Marco Genovese, Celine Barel and Sofia Bardelli.

We see fragrance as an essential act of self expression. By creating distinctive and individual fragrances we can elevate the every day and enable personal expression through scent. We create perfumes that our customers love, share, play with and collect.

Electimuss means “to choose the best” and that ethos is at the heart of this perfume. Working with one of the world’s most exciting perfumers, with the finest naturals and incorporating these exquisite ingredients at very high inclusion (25%) ensures this perfume is outstanding on performance, projection and longevity. Each ingredient has been carefully selected and blended to produce a complete scent profile which is unique and complex.

We are independent, founder owned, and not afraid to do things differently. Electimuss is a contemporary luxury fragrance house founded in 2015 by Luke Granger and Jason Collison.

If you want to know more about us please don’t hesitate to get in touch, we’d love to hear from you.

Luke and Jason.