News

2025 - The Year of Fruity Gourmands

Fragrance trends are constantly evolving, and one olfactory category that seems to be taking th...

Cupid's Kiss perfume bottle with "Happy Valentine's Day" custom engraving added to front.

Valentine's Day Gift Guide

- Luxury Fragrances for Your Loved One - Valentine’s Day is just around the corner, and what be...

Winter Fragrances

- Best Winter Fragrances to Keep You Warm This Season - As we’re submerged into a season of short...

Frankincense: The Sacred Essence

Frankincense, or olibanum, has deep historical and spiritual significance in perfumery, often used in religious rituals. Valued for its healing and calming properties, it enhances scents in both sacred and sensual contexts, exemplified in modern perfumes that blend its aromatic complexity with various ingredients for unique experiences.

The Magnetic Allure of Vanilla in Fragrance

Vanilla is a fragrance note that evokes feelings of comfort and nostalgia for many people. Often, they associate this delightful scent with cherished memories of baking with loved ones and enjoying ice cream on a hot summer day. Its versatility is a significant factor in its popularity within the fragrance industry, as it blends and harmonizes well with other notes to create a rich and pleasant perfume profile.

The Niche Fragrance Christmas Gift Guide

As the festive season approaches, there’s no better time to indulge in the luxurious world of niche perfumery, where each fragrance houses its own unique tale. Whether you’re seeking the perfect gift for your loved one or a treat for yourself, there is no gift more thoughtful than the exploration of scent. However, it’s important to keep in mind that perfume is objective and what appeals to you, may not appeal to another. That’s why we’ve put together the ultimate fragrance Christmas gift guide to steer you in the right direction.

Meet the Master Perfumer behind Caspian Cherry: Kévin Mathys

Join us as we sit down with Master Perfumer, Kévin Mathys to discuss his passion for scen...

Launch of Caspian Cherry

Electimuss London are delighted to unveil the newest addition to The Explorer Collection, Casp...

Interview with Master Perfumer, Sofia BardelIi

Meet the master behind the incredible niche fragrance, Imperium. We sat down with Sofia Bardelli to discover the inspiration behind one of Electimuss's best-selling scents.

How to pick a long lasting summer scent

Summer can be a challenging time for fragrance lovers. Warmer weather can make fragrance disappea...

Product Spotlight: Discovery set

In honour of National Fragrance Week, we’re giving one lucky perfume lover a chance to win a Disc...

The advent of the seasons

Discover this dramatic tale of Pluto and his bride Persephone.

Written in the Stars: AQUILA the symbol of freedom, strength and immortality

Find out about the role of astrology in Roman culture and the place of the Aquila constellation – the eagle symbol of power and immortality.

The Everlasting Flower: Immortelle

Explore the many facets of this herbaceous and aromatic wildflower by journeying through botany, history, mixology, agriculture and chemistry without overlooking, of course its perfume and value to perfumers.

Think you know all about Gladiators?

Are you not entertained? Gladiators were the celebrities of their time, some were volunteers, some Emperors had a go and women sometimes joined the contests.

The multifarious rose: the versatile chameleon of perfumery

The fact that there are so many roses, in so many regions, climates and genus means that rose perfumes are incredibly diverse in their odour profiles, meaning there there will be a rose out there to suit your taste.

The Mighty Rose: The Muse of Many

ROSES have been an eternal muse to artists and perfumers. Discover the history of the rose, in the arts, in perfumery in symbolism…

ROMAN ROSES

A brief history of the rose in Roman mythology

SCENTED TERRACES OF THE TAIF ROSE

The taif rose has a scent like no other and creates a complex rose oil or otto ideal for perfume.

Fragrance – a voyage of discovery

Perfume, like fashion, should be all about self-expression: experimenting with different scents will mean you will find and collect perfumes to suit different moods, styles, seasons, and occasions.

What defines a niche fragrance brand?

In essence, to be a niche fragrance brand means ensuring originality, passion and the art of our craft.

IN THE HEAT OF SUMMER

Heighten your senses with scent this summer – scent evokes memories, emotions, places and people and has the power to instantly transport you.

The Oud Perfume Revolution

We chart the rise of oud (agarwood) to its current much vaunted status.

Liquid Gold

How we get oud from the Aquilaria tree

“Veni, Vidi, Vici.”

Caesar’s celebratory phrase “Veni, Vidi, Vici!), – meaning “I came, I saw, I conquered” – is oft repeated and paraphrased throughout history. A proclamation of a decisive and quick victory over enemy forces, it has resonated with us for over 2000 years.